Customer Retention, Got it?
What does that mean to your business? Are you a one time sell, or a recurring monthly business like mine? This month we have a featured article from Gordon Parkman with Achieve Results Consulting. Achieve Results Consulting is a professional services firm working with small and medium sized companies to improve their business environment. When they partner with a client, they first seek to understand their strategic intent.
What is Customer Retention?
The definition on Wikipedia is: “Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.” So how are you building customer retention?
What is Retention -- Read More
Is a Satisfied Customer a Loyal Customer?
Developing loyal customers – not just satisfying your customers’ needs – is the critical difference in creating sustainable organizational success. Customer Loyalty should be the outcome of every customer transaction. Creating unique points of connection for every customer should be the goal. Customer Loyalty is a powerful competitive advantage.
Satisfied Customers -- Read More
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